Scandia Romana announced that the Pate Bucegi domestic market share
increased in 2004 more that 250%. The market share raised from 5.9% to
15.1% in 2004 (source: AC Nielsen for October-November 2004)
"We are proud of our Pate Bucegi brand, whitch was well received by
the Romanian consumers in 2004. They have found in the bucegi brand the
traditional Scandia quality but they also were seduced by the very
affordable price"- Sorin Bozdog, Commercial Manager Scandia Romana.
Pate Bucegi is part of the economic range of Scandia canned meat
products. In 2004, Pate Bucegi approached the market with new chicken
and pork recepies with unique flavour and taste. Along the new recepies
, easyer to open packaging (similar of those in the premium range) and
a newer label desing were also introduced.
Always responsive to the custumers needs, in last September, Scandia
Romana introduced under the Pate Bugegi brand a new vegetal pate in
cans of 100 and 200g
Scandia Romana is the domestic market leader in canned meat products.
Scandia delivers 3 major product types: Pate (80% of the production
with brands like Pate Poiana, pate Sibiu , pateBucegi,pate Sibiel),
canned meat , and ready to eat canned food.
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