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"Thank you, mummy!" 06 noiembrie 2006

Scandia Română SA, national leader in the canned meat market, has prepared lots of surprises for you by means of the “Traditions” range.

It is now available in an attractive packing, benefiting from the “easy open” system, which makes it more practical and easier to use. The “Traditions” range does not only include dishes such as: Forcemeat rolls in cabbage leaves with pork, Bacon and beans, Sausages and beans, but also numerous types of soups: Tripe soup, Beef soup, Chicken soup or Beans and smoked meat soup. Their weight varies according to the range and they are available in packages of 400 and / or 950 grams.
 

The new packing guarantees the freshness of the products, which are greatly appreciated not only by children, but also by grown-ups. Scandia’s traditional dishes may constitute a delicious lunch or dinner, whereas their exquisite taste leads us into thinking about the erstwhile traditions and the fare that only mother knows how to cook. However now, having Scandia’s “Traditions” by one’s side, anyone can prepare a special traditional meal!

The “Traditions” spot is addressed to modern people, who appreciate the Romanian dishes, but who have a very busy schedule and too little time for cooking. Scandia Română comes to everybody’s aid, since lunch or dinner is ready in just a few minutes.

The spot was broadcast in the middle of September on the main TV stations: Pro TV, Acasă, Prima TV, Realitatea TV, Discovery Channel, National Geografic, National TV.

Scandia Română presently owns aproximately 60 % of the liver paté market (according to the newest MEMRB data: August-September 2006). Besides paté (Poiana Paté, Sibiu Paté, Bucegi Paté, Sadu Paté), Scandia also produces canned meat (Sibiu Meat, Bucegi Meat etc.), frankfurters (Cardinali) and traditional dishes – Traditions (tripe soup, forcemeat rolls in cabbage leaves, bacon and beans, sausages and beans, beef goulash, pork goulash etc). Other brands under which the factory products are sold are Aro, Clever, Bravour, Profi, Sarto, Carpaţi, Mărăşeşti, CBA, La Grande Famiglia, Novac, Sor, Porto Roman, Etti, Novatim, Tip, Primo. These brands belong to the various international store networks investing in Romania, to the distributors or the partner retailers of Scandia.



 

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