The Sibiu Paté, product of the Scandia Română SA company, national leader in the canned meat market, is available on store shelves in a new package!

The new package shape allows for the intact taking of the product out of the container and guarantees its freshness and savour, thus representing a foodstuff that is as delicious as it is appetizing! 

Even though the package has been changed, the delicious taste and the quality of the Sibiu Paté  have remained unaltered. Produced carefully with premium ingredients, the Sibiu Paté is addressed to the modern consumer, whose income exceeds the average proportion, and is available in numerous assortments such as: pork, chicken, duck liver, goose liver, spicy, with mushrooms, with olives, diet, vegetal (with peppers, mushrooms, spinach, olives) in packages of 200 and 120 gram.

The new image of the Sibiu Paté is defined in the « Sounds » commercial, a commercial centered on the idea of tradition, describing the values related to the Sibiu area and, implicitly, those related to the Sibiu Paté brand, « Traditional Romanian brand». Dynamic, the commercial presents a pastoral area in which people, surprised in various hypostases of their daily activities, are in a complete consonance with nature.

Scandia Română presently owns over 61 % of the liver paté market (according to the newest MEMRB data: June-July 2006). Besides paté (Poiana Paté, Sibiu Paté, Bucegi Paté, Sadu Paté), Scandia also produces canned meat (Sibiu Meat, Bucegi Meat etc.), frankfurters (Cardinali) and traditional dishes – Traditions (tripe soup, forcemeat rolls in cabbage leaves, bacon and beans, sausages and beans, beef goulash, pork goulash etc). Other brands under which the factory products are sold are Aro, Clever, Bravour, Profi, Sarto, Carpaţi, Mărăşeşti, CBA, La Grande Famiglia, Novac, Sor, Porto Roman, Etti, Novatim, Tip, Primo. These brands belong to the various international store networks investing in Romania, to the distributors or the partner retailers of Scandia.