Presentation

Scandia Food is the market leader in the Romanian meat based cans market, with a volume market share of over 54% (source: MEMRB, Jun-Jul 2010), up almost 1% year-on-year. In the largest category of this market; liver pate, Scandia Food reached in Jun-Jul 2010 a volume market share of over 70%, up almost 3% year-on-year.

The company has 650 employees and reached a total turnover of RON 203 million in 2009, up 1,7% compared to 2008.

Scandia Food is present in Romania through its main brands:


Scandia Sibiu
  • liver pate (volume share 11.2%)
  • Romanian traditional ready meals (volume share 15%)
  • meat in own gravy (volume share 8%)

Bucegi
  • detached leader of the liver pate category (volume share 40.8%)
  • canned luncheon meat (volume share 5.4%)

Sadu
  • liver pate (volume share 11%)
  • canned ready meals (volume share 16.8%)
  • canned meat (volume share 11.5%)
(source: MEMRB, Jun-Jul 2010)
The move to a new production site in 2010

Scandia Food has been and will continue to be synonymous to quality, tradition, and innovation; our new production site, opened in 2010, being living proof of this promise.

Maintaining the highest standards, the new factory consist in:

  • An investment of more than €40 million;
  • Equipment and technologies up to the highest standards;
  • Production area of more than 17,000 sqm;
  • Latest generation warehouses for both: raw materials and end products;
  • Two production flows; one for canned goods and one for sausages and cold cuts;

Ensuring Quality Assurance of Scandia Food products is the main drive of the whole team and is one of the principal factors in the enduring success for Scandia products.

We are continuously concerned to meet consumer and customer satisfaction and to be able to offer them products and services of a high standard, to enhance Scandia Food’s reputation.

The production process is governed by strict quality and food safety standards, in line with current laws; they offer us the confidence that our products can satisfy even the most demanding requirements.

The quality and safety of our products is the result of implementing food quality and safety management standards as set out in: SR EN ISO 9001: 2008 and SR EN ISO 22000: 2005 and a complete packet of hygiene and good practice rules.

The quality of our products is also certified by the awards we receive every year in renowned international competitions; i.e. DLG (Deutsche Landwirtschafts- Gesellschaft – German Agricultural Society – DLG leads quality assessment in Europe and is accredited in accordance with international norms).

We do not stop here, due to the care for our customers we want to implement further food quality and food safety standards; IFS 5 (International Food Standard), BRC Certification (British Retail Consortium).

History

1922 – Josef Theil – ethnic German, renowned at the time in Sibiu among sausage and cold cuts makers, sets up “The Theil cold cuts and canning factory”. The Theil factory quickly earns notoriety due to the modern technologies used, the production of products of the highest quality, and their distribution in a growing market.

1929 - 1935 – The Theil Company experiences continuous growth; local representatives in all the big towns in Romania, distribution through its own transport capabilities, expanding of product portfolio; from salami – as the main product – to: sausages, cold cuts specialties, canned meats (ham, liver sausage, liver pate, goulash, canned sausages). The Theil factory maintains its standards and capacity despite the Great Depression.

1941 – The Theil Factory becomes Scandia Romana

1990 - 1996 – Transition period – the factory exports its entire production to countries such as; USA, UK, Germany, the ex. Soviet Union, and Japan, until 1996, when it starts producing again for the Romanian market.

2001 – Following a public auction the company is taken over by the current owners, becoming a company with 100% private ownership.

2010 – Scandia becomes Scandia Food, following one of the most complex re-branding processes ever undertaken in the Romanian market.

COMPANY
REBRANDING
Our new and complete platform – mission, vision, values and visual identity has been developed together with Seeds Consultants – Landor’s exclusive partner in Romania – and stands as one of the most complex rebranding process done for a Romanian company.