From Scandia to Scandia Food: new identity for a company with tradition on Romanian market.

Scandia lives up to its trustworthy name built continuously since 1922. From now on, the Company’s good name is carried on by a new set of values, supported by innovation and vision with the goal of becoming the largest food company in Romania and a distinguished leader in nutrition and balanced life stile.

Our new and complete platform – mission, vision, values and visual identity has been developed together with Seeds Consultants – Landor’s exclusive partner in Romania – and stands as one of the most complex rebranding process done for a Romanian company. It started in 2009 as a full audit of the company brand which exposed the current image of Scandia brand reflected by both the internal and the external environment. The process then continued with Scandia’s opportunities for development on the food market thus shaping our new vision and visual identity: a horn of plenty with a modern touch, a representation of diversity in which keeping the tradition of making good and savoury food is the base for balanced nutrition in a dynamic life style. Scandia Food is more than a platform for external communication; it is the effort to carry on a unique experience of a company with tradition, translated into Scandia team’s coordinated work to find innovative recipes and the best strategy to support the company’s mission, vision and values.

“The brand Scandia Food was created in close collaboration with the company’s management team which helped defining the brand platform in line with medium and long term business objectives.  The essence of Scandia Food brand is “Life full of savour” and it speaks about optimism, good spirits and the joy of sharing pleasant experiences. A continuing development of the portfolio in line with the current life rhythm supports the spirit and the essence of Scandia Food brand” declared Dochita Zenoveiov, Managing Director Seed Consultants.

The Experience, the Competence, the Care, the Passion, the Innovation and the Attention paid towards the good results are the values that helped Scandia Food evolve and reinvent itself and shaped our vision: becoming the largest Romanian food company and a distinguished leader in nutrition and balanced life style.

“Scandia Food is a company with great tradition which developed continuously and which now has, following a complex rebranding process, a new philosophy to be translated and materialized in all of our future actions. Our mission is to carry on the tradition of making good and nourishing food. We want to be close to our consumers day by day with new, innovative products that bring balance to their dynamic life style. We trust that this change is received by our consumers with the confidence that Scandia Food is the company that best understands their needs for a savoury meal made with the best ingredients in which modernity and tradition blend in a single successful story. This launch is in fact the promise that we make to our employees, consumers and clients that we will sustain Scandia Food growth into the largest Romanian food company.” stated Adrian Gaspar, Board Manager of Scandia Food.